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The Power of Peptides

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Over 35? Rejoice! Full, elastic, radiant, collagen-rich skin is a sign of youth. However, collagen loss happens naturally as we age, especially after our mid-thirties. This can cause the skin to lose elasticity and appear dry, wrinkly, thin, and saggy over time. But it doesn’t have to happen like this. Graceful aging is easier than ever with our new peptide-powered MAXIFIRM + PEPTIDES SKIN RENEWAL AND LIFTING SERUM.

What are peptides?

Peptides are like tiny messengers that tell our skin to make more collagen and hold onto moisture. Greater collagen production means plumper, healthier, more youthful-looking skin. Eureka!

What is collagen, and why do I need it?

 WebMD.com explains, “Collagen is a protein responsible for healthy joints and skin elasticity, or stretchiness. It’s in your bones, muscles, and blood, comprising three-quarters of your skin and a third of the protein in your body.” Collagen is a sign of youth because it is the framework for our skin. Collagen-rich skin appears contoured. It is elastic, full of moisture, and firm. And because it makes up three-quarters of your skin, the loss of collagen over time can have dramatic results such as dryness, wrinkling, and sagging.

What can I do about collagen loss?

We have a peptide-powered solution! Let’s hear it for three power-packed peptides that help to improve hydration, plumpness, firmness, and elasticity. In other words, these peptides help create natural facial contouring!  Lucky you, these peptides are found in our new formula! MAXIFIRM + PEPTIDES SKIN RENEWAL AND LIFTING SERUM.

Remember, peptides are the building blocks of collagen. We’ve harnessed these little warriors using the best of nature and science:

Palmitoyl Tripeptide-38 is an anti-aging peptide that helps improve skin structure and elasticity by stimulating hyaluronic acid and collagen production. This ingredient has been shown to act on multiple skin layers, smoothing skin by fighting fine lines and wrinkles.

Acetyl Octapeptide-3 retains moisture and helps to improve the appearance of lines and wrinkles while increasing skin firmness.

Palmitoyl Tripeptide-5 helps firm and moisturize the skin to reduce the appearance of fine lines and wrinkles by stimulating collagen production and holding onto moisture.

What are the signs of collagen loss?

Through the natural aging process, we will all see signs of collagen loss. Our naturally plump faces can start to disappear and our undereye area can appear hollow. Fine lines and wrinkles can become more pronounced around our forehead, eyes, mouth, and cheeks. Lack of collagen can cause sagging skin, especially around the jawline and cheeks. Aging skin can appear thinner and drier.

What causes collagen loss?

Losing collagen is a normal part of the aging process. However, your body’s natural collagen production slows down and free radical production speeds up when your skin is exposed to certain environmental factors (let’s call them what they are, environmental aggressors) like pollution, smoking, extended sun exposure, stress, fried foods, and a lack of sleep and exercise among others. Whew, what a list! Those nasty little free radicals! These tiny cell scavengers skulk around damaging healthy cells, breaking down collagen fibers, and slowing their production. 

Can you slow down collagen loss? 

Of course! Your mamma gave you excellent advice: Don’t smoke, wear sunscreen, relax more, avoid fried foods, drink plenty of water, get your beauty sleep, and be sure to take that daily walk. Oh, and most importantly, take care of your skin. That’s the easy part and we’re here to help. 

So, what should you look for in a serum if you’re over the age of 35? Peptide power! We’ve got it! MAXIFIRM + PEPTIDES SKIN RENEWAL AND LIFTING SERUM.

Make sure to check out our entire line of age-defying serums. Remember, self-care is a gorgeous way to age gracefully.


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