Our Philosophy

We’re very passionate that products perform and do what they promise.

Read the label first

We believe that an educated customer will purchase the best products for themselves and their family. When considering a skin care product, we want people to read the label before admiring the attractive bottle and enjoying the scent. Does the product contain water, mineral oil, artificial coloring, synthetic fragrances, and other potentially harmful ingredients? Or do the ingredients promote skin health?

The first item listed on a label is the product’s primary ingredient. Many products list water as the primary ingredient. Water is okay, but aloe vera is better for your skin than water. For this reason, our customers are excited to use skin care products that list aloe vera rather than water as the primary ingredient and are intensely loyal to our brand.

Which would you choose? Aloe or water?

We believe that once you see the ingredients in many skin care products, you’ll be faced with an easy choice. Aloe or water? Which would you prefer, a water-based product or a skin care product that uses aloe as the primary ingredient?

Before investing in a skin care product, study the label and learn about the ingredients. Look for ingredients that are safe, effective, and healthy for your skin.