the Power
of ALOE

Our Aloe-First philosophy makes a real difference to your skin, hair, body, and overall wellness. Aloe vera attracts and locks in vital moisture to Rebuild, Regenerate and Restore from the inside out. Nature’s healer, Aloe vera, has been known for centuries to help strengthen cellular integrity, increase collagen production and nourish the whole body with antioxidant, anti-inflammatory, antiviral, and antiseptic protection. We believe natural beauty lies within the power of Aloe vera, and your success lies in putting Aloe First.

  • MORE THAN NATURAL, ALOE-BASED, ALOE-FIRST


    L'BRI products combine the best time-tested, proven science and nature's purest benefits. We are committed to formulating products as naturally as possible to ensure stability and performance, including fragrance blends that gently enhance the L'BRI customer experience.

  • NOT ALL ALOE IS CREATED EQUAL.


    For over 27 years, L’BRI PURE n’ NATURAL has been rooted in purity, from the hundreds of varieties of Aloe, we use only the "best of the best" — Aloe Vera Barbadensis Miller. Our commitment lies in harnessing the power of nature while embracing the advancements of science.

DARE TO COMPARE THE L’BRI DIFFERENCE

  • ALOE VERA FIRST vs. WATER

    FOR BETTER HYDRATION, HEALING AND NOURISHMENT.

  • RESTORING HERBS vs. WAXES & PORE CLOGGING OILS

    TO AVOID ATTRACTING DIRT AND CLOGGING PORES.

  • REJUVENATING VITAMINS vs. DRYING ALCOHOLS

    TO AVOID DEHYDRATING THE SKIN.

  • FRUIT & PLANT ESSENCES vs. HARMFUL SYNTHETIC FRAGRANCES

    FOR NATURALLY PLEASANT SCENTS THAT AVOID THE ALLERGENS OF COMMONLY USED CHEMICALS.

  • NATURAL BOTANICALS vs. ARTIFICIAL FD&C DYES

    FURTHER REDUCING THE RISK OF ALLERGENS AND IRRITANTS.

INTEGRITY WITH TRANSPARENCY


L'BRI commits to formulating with natural ingredients. When an essential natural ingredient is unavailable, a safe synthetic alternative or food-grade preservative ensures stability and shelf life.

Shop Now

Awaken REAL Beauty with thoughtfully formulated makeup products powered by good-for-you ingredients.


The health of your skin is our highest goal. That's why we've included Aloe Vera Barbadensis Miller and other best-in-class ingredients wherever possible. Our carefully formulated beauty products highlight your best features while nourishing your skin for Believably REAL Results.

  • Cruelty Free

  • Talc-Free

  • No Parabens, Sulfates or Phthalates

  • No Harmful Fragrance

  • Non-Comedogenic

  • Toxin-Free

  • With proper, consistent use of L'BRI products, we are confident you will see and feel the difference in your skin in 30 days. That's why all our products carry our 60-day money-back guarantee from the original date of purchase.

  • At L'BRI, we also believe freshproducts are the best. By shipping directly to our customers we can ensure product freshness and quality.

  • L'BRI products are formulated using the highest quality ingredients and standards of purity and cleanliness. Strictly regulated by state boards of health and the USFDA, our facilities produce outstanding products that are both safe and effective.
  • Our packaging is 100% recyclable post-use with sustainable paper material made from 70-100% post-consumer recycled content.